Syllabus

Purpose of the Course: This course is designed to equip digital media students with the basic tools and processes of production and project management. To a surprising extent, these tools are independent of whether the student is an artist, programmer, theme park designer, movie producer or architect of virtual worlds and video games.  The course will build students' understanding of creative leadership, techniques for management, and  personal strengths required to succeed in a career in media. Many of the skills required to bring media projects from concept to completion are not purely technical ("which button do I push now?") - they concern the intangible but essential tasks of planning, time management, and motivation of self and others.

Content of the Course: Three kinds of material are covered in the course:

- Techniques for leadership and creativity
- Techniques for management, including tools such as Microsoft Project
- Experiences to foster personal insight into your individual strengths and weaknesses, to help you become more productive

I will try to preach as little as possible and make you work as much as possible. You will be writing, giving presentations, building Web pages, arguing for your point of view, and constantly trying to convince the instructor that you are a mature, reliable, creative and immensely talented.

Who Should Take The Course, and When?  In order to succeed in this course, you need to be a capable web page builder - because the course's working documents and projects are all expressed as web pages. This skill involves both a knowledge of HTML, and an understanding of the environment in which web pages are hosted.

Aha. Are you still with me? Let's go on.

Groups: While some activities are performed in groups, the major project of this course is an individual effort. Your interaction with groups will be primarily for the purpose of improving your personal product, and thus your grade.

Format: There will be a midterm exam and final exam, as well as weekly assignments and projects. Attendance is required and graded. Only two non-medical excused absences per semester are permitted; written documentation is required.

Grades:
Attendance and participation       150 points. These points are "yours to lose". You lose 2 points per class missed, 1 point per late arrival in class, 2 points per assignment not posted on the web page by the time specified. No excuses except written medical ones.

Presentation            100 points (group grading)
Project Book 1 -     150 points (group project, individual grading)
Project Book 2 -     200 points (individual project)
Midterm Exam        200 points
Final Exam              200 points

Total 1000 points = 100%. 900 to 1000 is A, etc. No plus-minus grading is used.

Academic Honesty: You are to do your own work. Any inclusion of others' work as a brief citation must be properly referenced. Detection of any unauthorized and unreferenced copying will result in a failing grade for that assignment.

Peer Evaluation. An important part of this course is learning how to fairly evaluate your fellow students' work, and to have your own evaluated. Peer evaluations do contribute to your grade. However, it is the evaluator's grade rather than the one being evaluated, which is affected. Your ability to provide helpful feedback is much more important than the "good or bad" aspects of the feedback. We're all trying to climb the mountain together.

The class is a prerequisite for both the major and minor in Media Studies.



Here are some of the questions we will ask during this course:



        • What is a network?


        • What are its features?


        • What are its flaws?


        • And what's so "new" about "New Media?"

        • How is the Internet regulated?

        • How should the Internet be regulated?

        • What is "artificial intelligence" and why does it matter?



_________________________________________________________

Anderson, Chris. “The End of Theory: The Data Deluge Makes the Scientific Method Obsolete.” Wired, June 23, 2008. http://www.wired.com/science/discoveries/magazine/16-07/pb_theory.

Barlow, John. “Declaring Independence.” Wired. 4, no. 6 (1996): 121. http://wac.colostate.edu/rhetnet/barlow/barlow_declaration.html.  

Bartow, Ann. "Some Peer-to-Peer, Democratically and Voluntarily
Produced Thoughts About 'the Wealth of Networks: How Social
Production Transforms Markets and Freedom,' by Yochai Benkler." 
Journal on Telecommunications and High Technology Law, (2007),
 http://ssrn.com/paper=964735



Benkler, Yochai. 2006. Introduction: A Moment of Opportunity and
Challenge.  In The Wealth of Networks (Yale University Press, 2006)
 http://www.congo-education.net/wealth-of-networks/ch-01.htm



Benkler, Yochai. 2006. Chapter 3: Peer Production and Sharing.  In,
The Wealth of Networks, 
http://www.congo-education.net/wealth-of-networks/ch-03.htm



Benkler, Yochai, and Christian Ahlert. "Mining the Wealth of Networks
with Yochai Benkler " OpenDemocracy.net, no.  (2006),
 http://www.opendemocracy.net/media-copyrightlaw/benkler_3487.jsp



boyd, danah. "Friends, Friendsters, and Top 8: Writing Community into
Being on Social Network Sites "  First Monday, no. 12 (2006), 
http://firstmonday.org/issues/issue11_12/boyd/index.html



boyd, danah. "Social Network Sites: Public, Private, or What?" The
Knowledge Tree, no. 13 (2007),
 http://kt.flexiblelearning.net.au/tkt2007/?page_id=28



Carr, Nick. “Is Google Making Us Stupid?,” The Atlantic Monthly, July/August 2008. Available at http://www.theatlantic.com/doc/200807/google



Cohen, Julie. E. “Cyberspace as/and Space.” 107 Colum. L. Rev. 210 (2007)
Available at
 http://www.columbialawreview.org/articles/index.cfm?article_id=850



Crawford, Susan P. , "The Radio and the Internet" (August 14, 2007).
Cardozo Legal Studies Research Paper Series Available at SSRN: 
http://ssrn.com/abstract=1007221



Farrell, Henry, ed.. "The Wealth of Networks Seminar." Crooked
Timber, no.  (2006),
 http://crookedtimber.org/2006/05/30/introduction-the-wealth-of-network
s-seminar/


Hoofnagle, Chris Jay. “Beyond Google and evil: How policy makers, journalists and consumers should talk differently about Google and privacy.” First Monday 14, no. 4 (April 6, 2009). http://www.uic.edu/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2326/2156.  


Ito, et al. Hanging Out, Messing Around, Geeking Out: Living and Learning with New Media. Chicago: McArthur Foundation, 2008. Available at http://digitalyouth.ischool.berkeley.edu/report



O'Reilly, Tim. "What Is Web 2.0: Design Patterns and Business Models
for the Next Generation of Software." O'Reilly, no. May 8 (2005),
 http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-we
b-20.html

Vaidhyanathan, Siva. “Naked in the 'Nonopticon': Surveillance and marketing combine to strip away our privacy.” The Chronicle of Higher Education, February 15, 2008, sec. The Chronicle Review. http://chronicle.com/free/v54/i23/23b00701.htm.

Vaidhyanathan, Siva. “Generational Myth.” Chronicle of Higher Education 55, no. 4 (September 2008).  

Wu, Tim. "The Wrong Tail: How to Turn a Powerful Idea into a Dubious
Theory of Everything." Slate.com, no. July 21 (2006), 
http://www.slate.com/id/2146225/



Wu, Tim and Yoo, Christopher S., "Keeping the Internet Neutral?: Tim
Wu and Christopher Yoo Debate" (December 28, 2006). Vanderbilt Public
Law Research Paper No. 06-27 Available at SSRN:
 http://ssrn.com/abstract=953989




Books available at UVa Bookstore:



ired):