Purpose of the Course: This course is designed to equip digital media students with the basic tools and processes of production and project management. To a surprising extent, these tools are independent of whether the student is an artist, programmer, theme park designer, movie producer or architect of virtual worlds and video games.  The course will build students' understanding of creative leadership, techniques for management, and  personal strengths required to succeed in a career in media. Many of the skills required to bring media projects from concept to completion are not purely technical ("which button do I push now?") - they concern the intangible but essential tasks of planning, time management, and motivation of self and others.

Content of the Course: Three kinds of material are covered in the course:

- Techniques for leadership and creativity
- Techniques for management, including tools such as Microsoft Project
- Experiences to foster personal insight into your individual strengths and weaknesses, to help you become more productive

I will try to preach as little as possible and make you work as much as possible. You will be writing, giving presentations, building Web pages, arguing for your point of view, and constantly trying to convince the instructor that you are a mature, reliable, creative and immensely talented.

Who Should Take The Course, and When?  In order to succeed in this course, you need to be a capable web page builder - because the course's working documents and projects are all expressed as web pages. This skill involves both a knowledge of HTML, and an understanding of the environment in which web pages are hosted.

Aha. Are you still with me? Let's go on.

Groups: While some activities are performed in groups, the major project of this course is an individual effort. Your interaction with groups will be primarily for the purpose of improving your personal product, and thus your grade.

Format: There will be a midterm exam and final exam, as well as weekly assignments and projects. Attendance is required and graded. Only two non-medical excused absences per semester are permitted; written documentation is required.

Attendance and participation       150 points. These points are "yours to lose". You lose 2 points per class missed, 1 point per late arrival in class, 2 points per assignment not posted on the web page by the time specified. No excuses except written medical ones.

Presentation            100 points (group grading)
Project Book 1 -     150 points (group project, individual grading)
Project Book 2 -     200 points (individual project)
Midterm Exam        200 points
Final Exam              200 points

Total 1000 points = 100%. 900 to 1000 is A, etc. No plus-minus grading is used.

Academic Honesty: You are to do your own work. Any inclusion of others' work as a brief citation must be properly referenced. Detection of any unauthorized and unreferenced copying will result in a failing grade for that assignment.

Peer Evaluation. An important part of this course is learning how to fairly evaluate your fellow students' work, and to have your own evaluated. Peer evaluations do contribute to your grade. However, it is the evaluator's grade rather than the one being evaluated, which is affected. Your ability to provide helpful feedback is much more important than the "good or bad" aspects of the feedback. We're all trying to climb the mountain together.

The class is a prerequisite for both the major and minor in Media Studies.

Here are some of the questions we will ask during this course:

        • What is a network?

        • What are its features?

        • What are its flaws?

        • And what's so "new" about "New Media?"

        • How is the Internet regulated?

        • How should the Internet be regulated?

        • What is "artificial intelligence" and why does it matter?


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Barlow, John. “Declaring Independence.” Wired. 4, no. 6 (1996): 121.  

Bartow, Ann. "Some Peer-to-Peer, Democratically and Voluntarily
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