Here's What To Do
Because this activity requires some technical knowledge to produce the video, plan to familiarize yourself with the equipment and software before working with the teen. As an alternative, find someone who has this technical expertise who can support you and the teen throughout this activity, particularly though the process of making and editing the video. Many teens are already skilled at or would enjoy learning about filmmaking.
|1.||Start by talking a little
bit about what a public service announcement (PSA) is and what it is
meant to do. Ask if there are any PSAs the teen knows and likes. Talk
about your own favorites and share one or more as examples. (A search
of YouTube might
help you locate some that would be fun to share.)
|2.||Together, watch a few of the PSAs on the
Council: PSA Gallery and
Videos) websites. The Ad Council PSAs are professionally made; the
other site, which is aimed at keeping teens in school, hosts videos
filmed by teens themselves.
Note: See the Frequently Asked Questions page on the Ad Council website if you experience difficulty watching the videos or seek the help of someone with technical expertise who can make sure your computer is properly equipped.
|3.||Provide a copy of the
PSA Activity and Questions Sheet and answer the first set of
questions together under the heading Step 1: Thinking About PSAs.
|4.||Talk to the teen about issues relevant
in his or her life. These may be personal issues, social issues,
school issues, community issues, or whatever issues seem to be
important to the teen. This activity works best if the teen is
passionate about the issue you select for the PSA. Talk about the idea
of making a PSA and find out what the teen would like to accomplish or
learn in doing so. Keep this goal in mind throughout the remainder of
|5.||Move on to Step 2: Choosing Your Topic
and Step 3: Thinking About Solutions on the PSA Activity and Questions
Note: This part of the activity will continue over multiple days while the teen completes research and explores possible solutions for the topic. You will want the teen to have a good base of research and a strong understanding of the topic before beginning to script and film the PSA.
|6.||Once your research is complete, continue
on with Step 4: Planning Your Own PSA. This step involves completing
PSA Script Outline together.
|7.||Make a plan for filming the video. For
some background information, watch Shotlists and Storyboards
Nortel LearniT: Video Production website. Use the information in
the PSA Script Outline to make a
storyboard and shot list for the video.
Additional things to do before filming include
|8.||Once the video is filmed, you can help
the teen edit it using
Windows Movie Maker or another editing program. (Tips
for Using Movie Maker will guide you if you donít know the
program.) Save the video and encourage the teen to share it with
friends and family.
|9.||Refer back to the goal discussed in Step 4 and find out whether it has been accomplished. If not, talk about ways to take this activity one step further in making the goal a reality|